Dr. Michael Gervais and Coach Pete Carroll founded Compete to Create to give people the tools to reveal and engineer themselves to be their very best every day — at work, at home, with colleagues, with family and friends and in society. The decision to live a life with meaning and purpose, while also striving to be your best, requires training not only around your personal craft, but increasingly around your mind. The skills we teach and coach you up on are grounded in the science and art of high performance psychology. Our processes are taught through in-person events, seminars and an online course. The online course is now available for individuals as well as organizations and features video-based learning, community engagement, 1:1 feedback from a mindset coach, habit tracking, and more. Our engagements are designed to enhance your team's ability to live in the present moment more often.

January 11, 2010

Pete Carroll becomes the Seattle Seahawks' head coach. Shortly after, Dr. Michael Gervais joins the Seattle Seahawks and implements an integrated psychological approach

September 2013

Compete to Create launches with Pete Carroll and Dr. Michael Gervais. Compete to Create gives the first ever high performance mindset training course to the employees at Microsoft.


Compete to Create gives high performance mindset training to employees at Microsoft, Boeing and Zynga


Compete to Create hires and trains Olympians to be mindset coaches to give people the tools to reveal and engineer themselves to be their very best every day


Compete to Create has conducted over 50+ live events at Microsoft. Compete to Create also provides high performance mindset training courses to globally recognized brands such as Starbucks, SAP, Nordeus, and P&G


Compete to Create conducts an additional 50+ events at Microsoft. 2017 is also the year in which Compete to Create co-creates its first online High Performance Mindset course with Microsoft. Both Dr. Michael Gervais and Pete Carroll also introduce the USC Performance Science Institute and minor at the Marshall School of Business in 2017. The USC Performance Science Institute is dedicated to developing the field of Performance Science and sharing its findings about high performance with diverse audiences. Compete to Create also expands its student base to include employees from Riot Games, the FBI, and AIT.


Compete to Create has delivered the High Performance Mindset course to over 12,000+ people. From 2016 to 2018, Compete to Create has delivered over 240,000+ hours of mindset training at Microsoft to 30,000 people. Compete to Create expands its student base to include employees from AT&T, Salesforce, Kohl’s, Amazon, and Access Bank.


We launched our first online course called Finding Your Best to the public and our corporate partners. We doubled our team size and moved into a new office in Capitol Hill in Seattle, WA.


We launched our first Audible Original called Compete to Create: An Approach to Living and Leading Authentically. We debuted our new SAAS platform to introduce new courses by the end of the year.



Building a culture of high performance for individuals and teams to become their very best.



Jaime helped create and launch Compete to Create in 2013. Having lived the philosophy, framework and approach as the daughter of coach Pete Carroll, she is motivated to help people and companies be the best they can be. She played volleyball at USC with mindset coach Nicole Davis and has also worked for the charity coach Carroll founded, A Better LA.

Darci Chowen


Darci is a born and raised Washington native and has enjoyed working in the technology industry for over 30 years. Her journey led her to Compete to Create after she journaled for 10 days in Mexico and concluded she needed to pursue a career aligned with her purpose. She is on a lifetime mission to help others benefit from practicing a high performance mindset and feels her work with Compete to Create is a calling. Darci whole heartedly wants everyone to learn to train their minds so they can live in the present moment more often and find their best. She is a mother of two adult children and lives in Mukilteo, WA.

Jake Hite

Product & Engineering

Originally from Wisconsin, Jake leads the company’s product, engineering and analytics efforts. Prior to his current role, Jake was a member of the founding team of Zillow Offers, leading the evolution of Zillow Group’s offerings in the iBuying real estate space. Before Zillow, Jake had his own company in the analytics/research sector and was a member of the U.S. Armed Forces. He and his husband reside in Seattle, WA with their dog Max.

Wendy Brown


Wendy was born in Seattle and raised in Pittsburgh, PA. She has provided leadership for many high performing marketing teams and growth initiatives throughout her career - which has spanned across large well-known brands like Microsoft, T-Mobile and several technology startups. She is a mother to three and resides in Seattle, WA.


People & Operations

Jess hails from Vancouver Island and has an extensive background in business operations from lululemon athletica specializing in retail training and helping people find the right tools to be successful. She is passionate about understanding and supporting people living in their strengths. She is a mom of two boys, wife to a civil engineer and resides in Seattle, WA.

Alex Wood

Content & Social Media

Alex lives in sunny Los Angeles now, but he grew up in San Diego and Seattle before heading to USC to kick for the Trojans football team. While in college, he found passion in filmmaking, photography, and content creation. After working with Nike Football for several years, Alex decided to join forces with our CTC team and he now produces and creates all media assets built for our social channels and content series. If you see a young fellow walking around with a camera in-hand at one of our events, don’t hesitate in saying hello!

Christy Graham

Inside Sales

Christy grew up in Nashville, TN, but now calls Seattle home. During her career, she’s worked with a wide range of companies from start-ups to Fortune 500s and is passionate about delivering transformative solutions to individuals and businesses. She’s a lifelong learner who firmly believes in the power of a high-performance mindset. In her free time, Christy loves trail running and exploring the world with her husband.

Courtney Heitter

Product Specialist

Courtney is from the Midwest (MN) and moved to Seattle 8 years ago. She loves everything about the PNW (misses the casseroles), especially the mountain recreation. A personal goal of hers is to climb all 5 volcanos in Washington -- Mt. St. Helens and Mt. Adams are crossed off the list! She has an English Literature degree and is still an avid reader -- always down to chat books. She spends a lot of time outside with her 13-year old miniature schnauzer. Courtney believes strongly in personal development and working hard, with some well-placed confidence, to achieve your goals.


Empower and educate the next generation of leaders through mindset training and personal development.



Nicole brings the unique experiences of being part of winning volleyball teams at the NCAA level at USC (National Champions 2003, 2004), Olympic Silver medalist (2008, 2012) and first-ever World Championship Gold medalist on the US indoor women’s volleyball team (2014). She has lived through the process that Dr. Gervais built with the national teams both on culture development and is passionate about helping others find what’s possible. Nicole is currently pursuing her MS in Sport & Performance Psychology.



As co-founder of the nonprofit Give It Back Foundation, Courtney has always understood the concept of team. Named team captain of the University of Washington women’s volleyball team as a freshman, Courtney held this title during her 4-year career while also leading the Huskies to an NCAA Division 1 National Championship in 2005. Post college, Thompson proudly represented USA Volleyball, winning a gold medal at the World Championships in Italy (2014), an Olympic silver medal in London (2012) and an Olympic bronze medal in Rio (2016), serving as a team captain from 2013–2016. Having worked with Dr. Gervais while competing on the USA team, she has lived through the process of changing a culture, and understands how and why it starts with each individual’s mindset. She brings this experience, as well as her drive to make those around her better, to her work with Compete to Create.



Dr. Jannell MacAulay is a combat veteran who served 20 years in the US Air Force as a pilot, commander, special operations consultant, and professionalism instructor. With her innovative leadership style, she was the first leader to introduce mindfulness as a proactive performance strategy within the US military. She continues to consult within the US government and corporate America delivering keynotes and a high-performance warrior mindset training program, called Warrior’s Edge, which she developed with Pete Carroll of the Seattle Seahawks and Dr. Michael Gervais, a high performance sports psychologist. She is a graduate of the US Air Force Academy, has a Masters Degree in Kinesiology from Penn State University and a PhD with work in the field of strategic health & human performance. Dr MacAulay is a TEDx speaker, certified wellness educator, yoga instructor, mindfulness researcher, and holds a certificate in plant based nutrition. She is a mother of two, military spouse, and a combat veteran with over 3000 flying hours as a pilot in the C-21, C-130, & KC-10 aircraft. Dr MacAulay is on a mission to help individuals excel in high-stress and rugged environments, by showing them how to lean into each moment to find their best selves.



Adam is a mindset coach for Compete to Create and has worked with Dr. Gervais in private practice for five years. His role is to bring the most up-to-date scientific practices to the everyday experiences at events and through the applications. He specializes in mindfulness coaching for elite athletes and world class entertainers. Adam has an advanced degree in sport and performance psychology and he is in the process of completing his Ph.D. in clinical psychology.




Pete Carroll, co-founder of Compete to Create, executive VP of football operations and head coach of the Seattle Seahawks, coach Carroll’s life passion is to build organizational cultures that support and help people be the best they can be. Carroll has developed a philosophy and approach for creating and sustaining a successful high-performance culture. His framework and processes are shared through Compete to Create in an effort to give top business leaders insights and knowledge into how they can enhance their cultures and unlock the potential of their teams.



Co-founder of Compete to Create, licensed psychologist and industry visionary, Dr. Gervais focuses most of his time on people at the “top of their game,” from the NFL’s Seattle Seahawks and NBA players, to Olympians, military personnel and corporate leaders. Spending years in the trenches of high-stakes circumstances, Gervais has developed clarity for the tools that allow people to “thrive under pressure.” Gervais is a published, peer-reviewed author and a nationally recognized speaker on issues related to high performance for those who excel on the largest stages in the world.